Teachable and Google Analytics (GA4): How to Set Up the Integration

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Setting up Teachable and Google Analytics

Step #1: Create a Google Analytics account

Google Analytics lets you create Accounts and Properties. Usually, your business would be an Account and you may have multiple Properties (different websites) within that account. To start integrating Teachable and Google Analytics, you’ll need to create an account and a property if you don’t already have them.

1. Open Google Analytics.

2. Click Start measuring.

3. Enter your business name as the Account name.

4. Click Next.

5. Enter ‘Teachable school’ as the Property name.

6. Select your time zone and currency.

7. Click Next.

8. Select an Industry category and a Business size.

9. Click Next.

10. Choose your business objectives. Most Teachable schools would aim to Generate leads, Drive online sales and Examine user behavior.

11. Click Create.

12. Read and accept the Terms of Service.

13. Click Skip for now > Continue to home.

You now have an Account and a Property. But your property is not yet tracking any data between Teachable and Google Analytics, so next we’ll set up a data stream.

Step #2: Create a data stream

A data stream sends information from Teachable to Google Analytics account. First we’ll create one, then we’ll install the tracking on Teachable.

1. Open Google Analytics.

2. Select Web as the data stream type.

3. Enter your primary school domain as the Website URL. You can find this by going to your Teachable dashboard > Site > Domains.

4. Enter ‘Teachable school’ as the Stream name.

5. Click Create & continue.

6. Close the Google tag window that appears.

7. Make a note of your Measurement ID.

Your data stream is ready to start receiving information. But your Google Analytics reports won’t show any data until your Teachable school starts sending information.

Step #3: Connect Teachable and Google Analytics

The final step is to start sending your traffic data from Teachable to Google Analytics. You can do this using Teachable’s built-in integration if you’re on a paid Teachable plan.

1. Open your Teachable dashboard.

2. Go to Settings > App Hub.

3. Click on the Google Analytics app.

4. Click Install.

5. Enter the measurement ID from Step 2.

6. Click Install.

Your integration has now been set up. Within the next 24 hours, traffic information will start being sent from Teachable to Google Analytics.

Step #4: Check your integration

You can test the Teachable and Google Analytics integration yourself by visiting your school and watching your real-time reports in Google Analytics.

1. Visit the home page of your Teachable school on a different device.

2. Open Google Analytics.

3. Click on Home.

4. Wait for 1 user to appear in your reports.

There can be a delay in the reports when you first set up Teachable with Google Analytics. So if you don’t see your 1 user immediately, try again after 24 hours.

Exploring the Google Analytics dashboard

Once you’ve set up Teachable and Google Analytics, you can start exploring the data it provides. There’s a lot of information available right out of the box thanks to the Teachable integration, but here are a few key areas to get you started:

1. Reports snapshot
   Head to the reports section of your dashboard and the first thing you’ll see is a snapshot of your data. It usually includes a high-level overview of how many visitors you’ve had, where they’re coming from, and what they’re doing on your site.
2. Acquisition reports
   These reports show you where your visitors are coming from. You can see how many people are finding your site through search engines, social media, or other websites.
3. Engagement/behavior reports
   These reports show you what your visitors are doing on your site. You can see which pages they’re visiting, how long they’re staying, and whether they’re completing any goals you’ve set (though this requires additional setup).
4. Demographics reports
   These reports show you information about your visitors like their age, gender, and even interests in some cases. You can also see where they’re located and what devices they’re using to access your school.

Ultimately, the more you explore your integration between Teachable and Google Analytics, the more you’ll learn about your visitors and how they interact with your school.

What can you learn from Google Analytics?

Okay, so you’ve set up Teachable and Google Analytics. But what can you actually learn from it that will help you grow your business as a course creator?

Because all the data in the world is useless if you don’t know what to do with it!

Insight #1: Which pages do people visit?

The most basic thing you can learn from Teachable and Google Analytics is which pages people are visiting on your school. It sounds simple, but it can uncover some really key issues.

• Are they landing on your home page and then leaving immediately?
  If so, you might need to improve the navigation or content on your home page to make it more engaging. Something isn’t resonating with your target audience, so you need to figure out what it is and fix it.
• Are lots of people looking at one sales page but not another?
  If you have multiple products and one of them is underperforming, looking at your pageviews can help you figure out if your sales page copy is the problem or whether they’re just not clicking on the link to that page at all.
• Does anyone actually visit your About page or your Contact page?
  If you’ve added some extra pages to your school, it’s worth checking to see if anyone is actually looking at them. If not, you might want to reconsider whether they’re necessary or if you need to make them more prominent in your navigation.

Where to find it  →

In Google Analytics, go to your Behavior or Engagement sections and look for reports on Pages and screens.

Insight #2: How long do people stay for?

Knowing how long visitors spend on your site is a simple but powerful way to gauge whether they’re interested in what you’re offering—or whether they’re bouncing off your site as soon as they arrive. Teachable and Google Analytics can help you figure this out.

• Are people reading your sales page?
  If visitors stay on your sales page for several minutes, they might be reading it carefully. That’s a good sign! But if they leave quickly, it could mean the page isn’t engaging or clear enough and needs some work.
• Are visitors leaving the school too soon?
  If people are leaving your school quickly, it could mean they’re not finding what they’re looking for. Check your navigation and your content to see if there are any obvious issues. You could also do some audience research to find out what they were expecting or hoping to see vs. what they actually found.
• Are your free previews engaging enough?
  If you’ve enabled free previews so that people can check out your course before buying, check how much time people are spending on those pages. If they’re leaving quickly, consider whether the sample lessons are giving the right first impression.

Where to find it  →

Check the Engagement section in Google Analytics for metrics like Average session duration and Bounce rate.

Insight #3: What’s your sales page conversion rate?

Teachable and Google Analytics can show you whether your sales page is doing its job (turning visitors into students). One way to do this is to set up Event tracking in GA, but that takes some technical work, so the simpler option is to look at how many people visit your sales page vs. how many people visit your thank you page after purchasing.

• How many people visit your sales page?
  If you’re driving plenty of traffic to your sales page, you can check your conversion rate to see how many of those visitors are actually buying. If you’re not getting many visitors, though, you might want to focus on increasing your traffic first.
• How many people land on your thank you page?
  This is the page people see after they’ve completed a purchase. Grab this number from your Teachable and Google Analytics integration and you can calculate your sales page conversion rate—provided anyone who buys your course went through your sales page first.
• What’s your conversion rate?
  If you have 100 visitors to your sales page and 10 of them buy, your conversion rate is 10%. If you have 1,000 visitors and 10 of them buy, your conversion rate is 1%. The higher the conversion rate, the better your sales page is performing. A decent conversion rate for a sales page is around 2-3%, but it can vary a lot depending on your niche.

Where to find it  →

Again, head to the Engagement or Behavior sections in Google Analytics and look at the Pages and screens reports. You’ll be able to see user stats for specific pages, including your sales page and your thank you page.

Insight #4: What devices do your visitors use?

Knowing whether visitors are using desktops, tablets, or mobile phones can help you optimize your site’s design and make sure it’s accessible to everyone. Now you’ve integrated Teachable with Google Analytics, you can see this data in your reports.

• Does your site look good on mobile?
  If most visitors are on mobile devices, make sure your school is easy to navigate on a small screen. Buttons should be big enough, and text should be easy to read.
• Is your page speed slowing visitors down?
  Mobile users often leave if a page takes too long to load. If most of your visitors are on mobile or tablet, it’s worth checking your school’s speed to see if there are any issues. You can use Google’s PageSpeed Insights tool for free to check your site’s speed.
• Are people using different browsers?
  If you see a lot of people using a specific browser, you might want to check your school in that browser to make sure it looks okay. Sometimes, different browsers can render pages differently, so it’s worth checking to make sure your school looks good for everyone.

Where to find it  →

Look for the Technology or Devices reports in Google Analytics. You’ll be able to see what devices and even what browsers people are using to access your school.

Insight #5: How are people finding your school?

Teachable and Google Analytics can tell you how visitors are getting to your school, usually split into categories like Organic Search, Social, and Direct.

• Are they coming from social media?
  If you’re spending a lot of time posting on LinkedIn, but most of your traffic is coming from Twitter, you might want to rethink your social media strategy.
• Are people finding you through search engines?
  If you’ve spent time writing blog posts or optimizing your site for search engines, check to see if it’s working. If you’re not getting much organic search traffic, you might need to improve your SEO strategy or target different keywords.
• Do you have any major referrers?
  If you’re getting a lot of traffic from a specific website, it might be worth reaching out to them to see if you can collaborate. They’re already sending you traffic, so they might be interested in working together to send you even more.

Where to find it  →

Check the Acquisition or Traffic reports in Google Analytics. You’ll be able to see how people are finding you and which channels are sending you the most traffic.

Insight #6: Where are your visitors located?

One of the best things about having an online course is that you can reach people all over the world. But if you aren’t aware of where your visitors are coming from, you might be missing out on opportunities to connect with them. Teachable and Google Analytics can break down your traffic by country.

• Are you getting traffic from unexpected countries?
  If you’re getting a lot of visitors from a country you weren’t expecting, it might be worth looking into why. Maybe there’s a big demand for your course in that country, or maybe there’s a local influencer who’s been talking about your course.
• Are you getting traffic from your target countries? If you’re targeting a specific country or region with your marketing, check to see if you’re getting traffic from there. If not, you might need to adjust your marketing strategy to reach the right audience.
• What time zones are your visitors in?
  If you’re running live webinars or events, knowing where your visitors are located can help you schedule them at the right time. You don’t want to host a webinar at 3am! (Shout out to all the Aussies who have to stay up late for webinars!)

Where to find it  →

In Google Analytics, go to the Demographics or Audience reports. You’ll be able to see where your visitors are located and even what languages they speak.

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Additional Resources

• Upgrade to a paid Teachable plan [10% off]
  You'll need to upgrade to at least a Basic Teachable plan to use the features mentioned in this post. Use the link above for 10% off if you're a new customer.
• Google Analytics for Beginners & Small Businesses [Guide]
  This is a free guide for people who are new to integrating Teachable and Google Analytics and want to understand the fundamentals of how it works and how to interpret the data.
• Google's PageSpeed Insights Tool [Free]
  This free tool from Google lets you check your site's speed and get suggestions for how to improve it. It's especially useful if you have a lot of mobile traffic.
• Google Analytics Help Center
  If you get stuck or have questions about using Teachable and Google Analytics, this is the place to go. It can be a little technical depending on what you're trying to do, but there are lots of resources available, plus a helpful forum.

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Conclusion

In this post, you learned how to integrate Teachable and Google Analytics (GA4), so that you can get insights into how well people are engaging with your school.

Need help setting up your Teachable school? Contact our team →
Looking for a Teachable coupon code? Check out these discounts →