What are multiple-use coupons?

Multiple-use coupons are discount codes that can be used multiple times to redeem a discount. More than one person can use them, and they can be used multiple times by the same person on some products.

Here are some common ways to use multiple-use coupons:

• You could offer 25% off for anyone who uses the code SUMMER25 at checkout.

• You could offer a 10% discount on a new product for your existing customers.

• You could create a 100% off coupon to let beta testers join the course for free.

Unless you know you need single-use coupons, multiple-use is probably what you need!

Limiting usage: Just because they can be used multiple times, doesn't mean you can't add limits. You can limit how many times the coupon can be used based on volume or a specific date. For example, you could limit it to 10 uses or set it to expire on January 1st.

What about single-use coupons?

Single-use coupons can only be redeemed once. After that, they stop working. They're most often used when corporate clients buy a large number of 'seats' for a Teachable product.

Here are some examples of when you might use single-use coupons:

• You could create a batch of 40 coupons for 100% off so that 40 people in your clients' company can get in for free (usually because 40 seats have been bought).

• You could create a batch of 1,000 coupons for 10% off as part of a partnership so that your partner can distribute a discount to their readership

The main benefit of single-use coupons is security.

When you share a batch of 40 unique codes, each end user can only use their code once. If it were a multiple-use coupon, they could share that coupon with family or friends.

When to use single-use coupons: Use them when you're working with a corporate/enterprise client who is buying a large number of seats. Otherwise, stick with a multiple-use code that can be used for a specified number of times.