Kit integrates natively with Teachable. No Zapier needed.
Most Teachable school owners do not realise the native integration exists, so they either skip email automation entirely or pay for Zapier when they do not need to.
By the end of this post, you will have Kit connected to Teachable and at least one automation running for new student enrolments.
Let's get started!
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What the Kit-Teachable Integration Does
The integration is one-directional: Teachable talks to Kit. When a student takes an action in your Teachable school (enrolling in a course, purchasing a product), Teachable can trigger rules in Kit. From there, Kit handles the email side.
Common use cases:
- Add a new student to a welcome email sequence when they enrol in a course
- Tag students by course so you can segment your list
- Remove a student from a sales sequence once they purchase
- Trigger a post-course follow-up after completion
- Keep a clean student list by tagging who has bought what
The result: your email marketing runs automatically for every new student, without manual exports or re-importing lists.
What You Need Before You Start
- A Teachable paid plan (Starter, Builder, or Growth, any paid plan supports the integration)
- A Kit account (free plan or paid)
- The course you want to connect must be published in Teachable
If you are not yet on Teachable, you can start here. If you do not have a Kit account, you can start here, the free Newsletter plan supports the integration.
How to Connect Kit and Teachable: Step by Step
Step 1: Get Your Kit API Key
- Log in to your Kit account
- Click your account name in the top-right corner and go to Settings
- Navigate to the Advanced tab
- Copy your API Key (you will also need your API Secret in the next step, so keep this tab open)
Step 2: Connect Kit Inside Teachable
- Log in to your Teachable school admin
- Go to your App Hub (under Settings or Integrations, depending on your plan)
- Find the ConvertKit/Kit integration and click it
- Paste in your API Key, then go back to Kit Settings and copy your API Secret
- Paste the API Secret into the corresponding field in Teachable
- Save the connection
Step 3: Verify the Connection in Kit
- In Kit, go to Automations then Integrations
- Click the Teachable logo
- If your Teachable subdomain appears in the Teachable Site Domain field, the integration is live
- If not, enter your subdomain (yourschool.teachable.com) and click Next to confirm
Step 4: Set Up Automation Rules
This is where the useful work happens.
- In Kit, go to Automations then Rules
- Click Add Rule
- For the trigger, choose Purchases a Product, then select Purchases on Teachable
- Choose the specific course and pricing option
- Set your action, subscribe to a sequence, add a tag, remove from a sequence
- Save the rule
Repeat for each course you want to automate. Note: a Teachable course will only appear in Kit’s Visual Automations after at least one purchase has been made through Teachable. Do a test purchase first if you want to set up sequences before you have real students.
Kit actions typically trigger within five minutes of the Teachable event.
What You Can Automate With This Integration
Some setups worth building once you are connected:
Student welcome sequence. Trigger when someone enrols. A short four to six email sequence with tips for getting started, where to find things, and what to do if they get stuck. Runs automatically for every new student.
Course completion follow-up. Tag students when they complete a course, then trigger a sequence promoting your next offer or asking for a testimonial.
Upsell to your next course. Tag students by the course they purchased. Use those tags to send targeted promotions for complementary courses without emailing your whole list.
Abandoned checkout recovery. If someone adds a course to their cart but does not buy, Teachable can trigger a Kit sequence to follow up. Needs Teachable’s cart abandonment feature, available on Builder and Growth plans.
List hygiene. Remove students from your general prospect sequences once they purchase. Avoids emailing existing customers with acquisition-focused content.
Kit vs. Other Email Tools for Teachable Schools
Teachable integrates natively with several email platforms. Here is how Kit compares to the main alternatives:
| Tool | Native Teachable Integration | Free Plan | Pricing From | Best For |
|---|---|---|---|---|
| Kit | Yes (native) | Yes (to 10,000 subs) | $29/mo (Creator, annual) | Course creators, solopreneurs, automation |
| Mailchimp | Via Zapier | Yes (limited) | $13/mo | Simple newsletters, large teams |
| ActiveCampaign | Via Zapier | No | $15/mo | Complex CRM and email workflows |
| MailerLite | Via Zapier | Yes | $10/mo | Budget option, simpler needs |
Kit is the only major email platform with a native (no-Zapier-needed) Teachable integration. That matters if you want enrolment-triggered automation without paying for an additional automation tool.
Kit’s Creator plan ($33/mo or $29/mo annual) removes subscriber limits and unlocks full automations. The free Newsletter plan supports the Teachable integration and basic sequences, so you can test the setup before upgrading.
Do You Need Zapier to Connect Kit and Teachable?
No. The native integration handles the most common trigger: a student purchases or enrols in a course. That is usually all you need.
You would consider Zapier or Make if you need more complex logic, for example, triggering based on Teachable quiz completions, lesson completions, or actions that the native integration does not expose. For most schools, the native integration is enough.
Kit and Teachable Integration: FAQ
Does the Kit-Teachable integration work on all Teachable plans? Yes, all paid Teachable plans (Starter, Builder, Growth) support the native Kit integration. It is not available on a free Teachable account.
Does it work with the free Kit plan? Yes. The native integration works on Kit’s free Newsletter plan and all paid Kit plans.
How long does it take for Kit to receive data from Teachable? Typically around five minutes after a Teachable event triggers.
Can I sync existing students into Kit? The native integration is trigger-based (future events only). For historical students, you would need to export your Teachable student list and import it into Kit manually.
Can I tag students by course in Kit? Yes. Set up a rule in Kit: when a student purchases Course A in Teachable, add the tag ‘Course A’. You can then segment your Kit list by course purchased.
What happens if a student refunds? The native integration does not automatically handle refunds. You would need a Zapier workflow or to manually remove tags if a refund affects their access.
Start With Kit or Teachable
If you are already using both platforms and want to connect them, the steps above are everything you need.
If you are still choosing:
- Start a Teachable school (Disclosure: affiliate link)
- Start a Kit account, free plan available (Disclosure: affiliate link)
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Conclusion
Kit and Teachable connect natively with no Zapier required. Setup takes ten minutes. Once connected, enrolment-triggered sequences run automatically for every new student, done once, running forever.
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